The Fortune Cookie Principle
by: Bernadette Jiwa

4 stars

Great book for anyone who has a business, is considering starting a business, or works with businesses in a marketing capacity. The author shares many examples of how companies, large and small, tell the story of their brand. She also explains how important it is to have a clear vision and story in an age when advertising is less about traditional "ads" and more about social media and what people share about you.

I really loved this book, a very quick read with interesting examples. Not a ton of details but that's the point--it's not the minute details that matter, it's how you make your customer feel. 

xo Sara

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